欧美黄片_a级毛片免費视频 The biggest challenge was buying health and beauty aids at low cost and staying stocked up on thembecause those items were really at the heart of almost every early discounter's strategy. I figured that outafter I went into the first Gibson's store. His whole concept was to buy direct at a lower cost thanindividual stores could buy, then charge $300 a month to run one of his franchises, and he would act asthe store's buying agent. The basic discounter's idea was to attract customers into the store by pricingthese itemstoothpaste, mouthwash, headache remedies, soap, shampooright down at cost. Those werewhat the early discounters called your "image" items. That's what you pushed in your newspaperadvertisinglike the twenty-seven-cent Crest at Springdaleand you stacked it high in the stores to callattention to what a great deal it was. Word would get around that you had really low prices. Everythingelse in the store was priced low too, but it had a 30 percent margin. Health and beauty aids were pricedto give away. My feeling is that just because we work so hard, we don't have to go around with long faces all the time,taking ourselves seriously, pretending we're lost in thought over weighty problems. At Wal-Mart, if youhave some important business problem on your mind, you should be bringing it out in the open at aFriday morning session called the merchandising meeting or at the Saturday morning meeting, so we canall try to solve it together. But while we're doing all this work, we like to have a good time. It's sort of a"whistle while you work" philosophy, and we not only have a heck of a good time with it, we work betterbecause of it. We build spirit and excitement. We capture the attention of our folks and keep theminterested, simply because they never know what's coming next. We break down barriers, which helps uscommunicate better with one another. And we make our people feel part of a family in which no one istoo important or too puffed up to lead a cheer or be the butt of a jokeor the target in apersimmon-seed-spitting contest. You can do exactly what you've always done and probably be just fine. But when competition comesalong, don't expect your customers to stick with you for old times' sake. There are plenty of ways tocompete successfully with Wal-Mart or any other big retailer. The principle behind all those ways ispretty basic: you have to focus on something the customer wants, and then deliver it."I don't want to be too critical of small-town merchants, but the truth is that a lot of these folks justweren't doing a very good job of taking care of their customers before we, or somebody else, came inand offered something new. And they didn't do a very good job of reacting to our arrival either. Youknow, there have been articles, and even one little book, written on how to compete with us. And I'vegot a few suggestions of my own. "'Choose!' I ordered."